Why Private Hospitals Forget Healing and Focus on Billing?

Hospitals were once symbols of hope places where compassion mattered as much as competence. Today, for many patients in India, corporate hospitals have transformed into something else entirely: high-pressure billing machines wrapped in medical jargon and fear.

This is not an attack on doctors

This is a question directed at corporate hospital systems

The Business of Fear

Illness is the most vulnerable moment in a person’s life. Decisions are made under panic, not clarity. Corporate hospitals understand this psychology perfectly.

• Apatiententers with one problem
• Multiple tests are immediately ordered
• Every consultation opens the door to another procedure
• Costs rise without explanation or transparency

By the time the family realises what’s happening, the bill has crossed a level where questioning feels pointless or dangerous.

Here Fear becomes a revenue model

Lack of Transparency

• Most corporate hospitals do not explain
• Whether a cheaper alternative exists
• If the procedure is optional or urgent
• Why costs vary wildly for the same treatment across hospitals
• Billing is often presented after the service not before.
• Estimates are vague. Final bills are shocking.

Patients once join are locked in and are being exploited.

Targets, Not Treatment

Behind the polished lobbies and international accreditation boards lies a harsh truth-Doctors are often under pressure to meet revenue targets.

• This creates a silent conflict-Medical judgment vs business expectation
• Patient welfare vs hospital profitability.

Many doctors are uncomfortable, but systems overpower individuals. When treatment plans are influenced by bed occupancy rates, insurance ceilings etc, compassion quietly exits the room.

Insurance: The Silent Enabler

Ironically, health insurance meant to protect patients has become a trigger for inflated billing.

• Once hospitals know, “Insurance will pay”
• Suddenly-Room upgrades become “medically necessary”
• Procedures multiply–Length of stay increases-The patient doesn’t feel the pain immediately.
• But family does through rising premiums and inaccessible healthcare.

Where Is the Accountability?

Unlike other industries,

• There is no standardised price disclosure
• No mandatory treatment justification–No real-time billing visibility.
• No strong patient grievance redressal.

Healthcare is regulated on paper, but unregulated in practice.

What Patients Are Asking For:

Patients are not asking for free treatment.

• They are asking for fair treatment.
  Clear estimates before procedures
• Item-wise explanation in simple language– Ethical treatment protocols
• A separation between medical decisions and billing targets- Empathy, not indifference.

A Question We Must Ask

• Why hospitals seeing patients as invoices?
• Why Healthcare cannot be run purely like other industries?
• Why the trust of patients is getting encashed?
• Why the Health Insurance has become a revenue model?

Conclusion:

India does not lack medical talent, but lacks ethical healthcare governance. If corporate hospitals continue to prioritise margins over morality, we end up creating a system where survival depends not on illness but on affordability. A hospital shouldn’t forget compassion, as it is not a corporation to sell Hope at a Premium.

Ananth Peravally

Business Correspondent 

Ananth Peravally is a Sales & Marketing professional with over 30 years of experience in the FMCG sector. He has worked across leading Indian and multinational organizations, including Parle, Kellogg’s, Godfrey Phillips, GEF, and Bunge. He has been instrumental in the launch, growth, and turnaround of key brands, notably Kellogg’s Chocos, GPI’s Four Square Cigarettes, GEF’s Freedom Rice Bran Oil, Bunge’s Fiona Sunflower Oil in different states of South & West India. He holds a Bachelor of Arts degree and PGDMM. Expert in brand building, go-to-market strategy, and sales execution in competitive consumer markets.