Time, Reimagined In the universe of billionaires, time is not chased it is commanded. And nowhere is...
Ananth Peravally
Business Correspondent
Ananth Peravally is a Sales & Marketing professional with over 30 years of experience in the FMCG sector. He has worked across leading Indian and multinational organizations, including Parle, Kellogg’s, Godfrey Phillips, GEF, and Bunge. He has been instrumental in the launch, growth, and turnaround of key brands, notably Kellogg’s Chocos, GPI’s Four Square Cigarettes, GEF’s Freedom Rice Bran Oil, Bunge’s Fiona Sunflower Oil in different states of South & West India. He holds a Bachelor of Arts degree and PGDMM. Expert in brand building, go-to-market strategy, and sales execution in competitive consumer markets.
In today’s competitive landscape, the similarities between political campaigns and ‘Fast-Moving Consumer Goods (FMCG)’ product launches are...
Understanding Indian Consumer Behaviour The Indian consumer market is undergoing a structural shift. While price sensitivity remains,...